An empirical study on the relationship between corporate reputation and firm performance
| Project/Area Number |
24730396
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Accounting
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| Research Institution | Senshu University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Keywords | レピュテーション・マネジメント / コーポレート・レピュテーション / 企業の評判 / インタンジブルズ / 無形の資産 / 管理会計 / 実証研究 / 無形資産 |
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| Outline of Final Research Achievements |
The purpose of this study was to elucidate mechanisms of the relationships between corporate reputation, stakeholder loyalty and firms perfomance. Literature review, theory based conceptualization, and questionnaire surveys allow us to develop and test an structural equation model(SEM). Statistical results indicate that corporate reputation have a positive effects on stakeholder loyalty in Japan.
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Report
(5 results)
Research Products
(5 results)
