| Budget Amount *help |
¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2013: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2012: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Research Abstract |
We explored whether enhancing self-control conflict promotes goal-pursuit. In experiment 1, we assessed a-amylase when participants told not to eat the most attractive candy of the candies which experimenter presented. In experiment 2, we assessed implicit attitudes toward high/ low calorie foods. In experiment 3, we manipulated the strength of self-control conflict. Half of the participants were asked to pull a joystick toward them if picture on computer screen was part of the category of food (e.g., salad, chocolate). The rest of the participants were asked to pull a joystick if the picture was part of the category of healthy (e.g., salad) and to push it if the picture was part of the category of tasty (e.g., chocolate). In experiment 1 & 2, results indicated that those who perceived more conflict succeeded in self-control. But in experiment 3, results indicated that those who perceived more conflict failed self-control.
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