| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
The purpose of this study is to examine the effect of advertisement information on various consumers’ buying behavior. In spite of two types of bland name mean same quality, differences of bland names make consumers have different valuation for goods. Major results is as follows; firstly, In spite of two types of bland name mean same quality, differences of bland names make consumers have different valuation for goods. Secondly, whether additional information reflects credit on goods or not, it depends on type of attributes or goods.
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