A Quantitative Study on the effect of advertisement information on various consumers' buying behavior
| Project/Area Number |
24780221
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Agro-economics
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| Research Institution | Tokyo University of Agriculture |
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Principal Investigator |
IWAMOTO Hiroyuki 東京農業大学, 国際食料情報学部, 准教授 (90377127)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Keywords | 消費者行動 / 表明選好 / 顕示選好 / 消費者評価 / 表明選好法 / 選択実験 / 消費者選好 / 広告情報 / 食品広告表示 |
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| Outline of Final Research Achievements |
The purpose of this study is to examine the effect of advertisement information on various consumers’ buying behavior. In spite of two types of bland name mean same quality, differences of bland names make consumers have different valuation for goods. Major results is as follows; firstly, In spite of two types of bland name mean same quality, differences of bland names make consumers have different valuation for goods. Secondly, whether additional information reflects credit on goods or not, it depends on type of attributes or goods.
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Report
(4 results)
Research Products
(7 results)
