| Budget Amount *help |
¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Research Abstract |
This research aims to present evidence of variety seeking of high product involvement and to reveal the factors behind this. As results of research, I show (1) a conceptual framework on variety seeking and involvement, (2) evidence on the presence of variety seeking of high product involvement, and (3) needs for further research on the factors under the assumption that variety seeking can be regarded as an exploratory behavior.
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