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The Smart Tourism Experience: A Tourist-Centric Conceptualization and Empirical Investigation

Research Project

Project/Area Number 24K15533
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 80020:Tourism studies-related
Research InstitutionOtaru University of Commerce

Principal Investigator

王 力勇  小樽商科大学, 商学部, 准教授 (70772466)

Co-Investigator(Kenkyū-buntansha) Praet Carolus  小樽商科大学, 商学部, 教授 (40292081)
Project Period (FY) 2024-04-01 – 2027-03-31
Project Status Granted (Fiscal Year 2024)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2026: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2025: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2024: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
KeywordsSmart tourism / Tourist experience / Tourist interaction / Experience co-creation / Smart technology
Outline of Research at the Start

1) We plan to conduct a systematic literature review on STE to propose a comprehensive conceptual framework. 2) Based on the framework, we plan to take a qualitative approach and examine the factors influencing STE through semi-structured, in-depth interviews. We will analyze the qualitative data via NVivo. 3) Based on the qualitative results, we plan to conduct a questionnaire survey to examine further how how smartness influences STE and tourist interaction and co-creation from the perspective of tourists. 4) We plan to publish research findings at academic conferences and journals.

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Published: 2024-04-05   Modified: 2024-06-24  

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