Non-market strategy in service provider internationalization

• Project/Area Number: 24K16415
• Research Category: Grant-in-Aid for Early-Career Scientists
• Allocation Type: Multi-year Fund
• Review Section: Basic Section 07080:Business administration-related
• Research Institution: Hitotsubashi University
• Principal Investigator: パドロン・エルナンデス イバ 一橋大学, 大学院経営管理研究科, 講師 (80877001)
• Project Period (FY): 2024-04-01 – 2027-03-31
• Project Status: Granted (Fiscal Year 2024)
• Budget Amount: ¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000); Fiscal Year 2026: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000); Fiscal Year 2025: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000); Fiscal Year 2024: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
• Keywords: non-market strategy / services / internationalization

Outline of Research at the Start

Paper 1 focuses on the defensive non-market strategy of incumbents in the Japanese mobility industry. The focal incumbent and challenger are already set and secondary data collection will be used to identify relevant non-market aspects and to draft interview guides for primary interviews.
In Paper 2, I aim to examine how Swedish online casinos manage non-market aspects in international markets. Secondary data collection will serve to identify 3-6 suitable cases that have made internationalization efforts, after which I commence primary data collection mainly through interviews, as with Paper 1.