Marketing Study for Japanese Museums
| Project/Area Number |
25350401
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Cultural assets study and museology
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| Research Institution | Tokyo National University of Fine Arts and Music |
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Principal Investigator |
ANDO MINA 東京藝術大学, 学内共同利用施設等, 講師 (70532498)
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| Co-Investigator(Renkei-kenkyūsha) |
NAKAJIMA Reiko 東京女子大学, 現代教養学部, 研究員 (30572143)
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| Research Collaborator |
HASHIMOTO Yukiko 橋本アソシエイツ, アドバイザー
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2013: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
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| Keywords | ミュージアム・マーケティング / アート・マネジメント / 文化施設 / 博物館・美術館 / 消費者行動 / 芸術消費 / 博物館経営 / 来館者調査 / ミュージアムマーケティング |
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| Outline of Final Research Achievements |
This Study aimed to present the visitor-oriented marketing concept for museums in Japan. Several surveys were conducted to understand factors and the gap between visitors’ anticipation and satisfaction to museums. From considerations, the requirements were pointed out to maintain domestic visitors and attract foreign tourists.
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Report
(4 results)
Research Products
(3 results)
