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Marketing Study for Japanese Museums

Research Project

Project/Area Number 25350401
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Cultural assets study and museology
Research InstitutionTokyo National University of Fine Arts and Music

Principal Investigator

ANDO MINA  東京藝術大学, 学内共同利用施設等, 講師 (70532498)

Co-Investigator(Renkei-kenkyūsha) NAKAJIMA Reiko  東京女子大学, 現代教養学部, 研究員 (30572143)
Research Collaborator HASHIMOTO Yukiko  橋本アソシエイツ, アドバイザー
Project Period (FY) 2013-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2013: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Keywordsミュージアム・マーケティング / アート・マネジメント / 文化施設 / 博物館・美術館 / 消費者行動 / 芸術消費 / 博物館経営 / 来館者調査 / ミュージアムマーケティング
Outline of Final Research Achievements

This Study aimed to present the visitor-oriented marketing concept for museums in Japan. Several surveys were conducted to understand factors and the gap between visitors’ anticipation and satisfaction to museums. From considerations, the requirements were pointed out to maintain domestic visitors and attract foreign tourists.

Report

(4 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • 2013 Research-status Report
  • Research Products

    (3 results)

All 2015 2014

All Journal Article (2 results) (of which Peer Reviewed: 2 results,  Acknowledgement Compliant: 1 results) Presentation (1 results)

  • [Journal Article] 地方ミュージアムにおけるメンバーシップ制度に関する考察―利用者を対象とした調査をもとに―2015

    • Author(s)
      安藤美奈 橋本幸子
    • Journal Title

      アートマネジメント研究

      Volume: 16 Pages: 48-56

    • NAID

      40020683246

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] 外国人による日本国内博物館・美術館の訪問に関する調査報告2015

    • Author(s)
      安藤美奈
    • Journal Title

      日本ミュージアム・マネージメント学会研究紀要

      Volume: 19 Pages: 59-64

    • NAID

      40020512105

    • Related Report
      2014 Research-status Report
    • Peer Reviewed
  • [Presentation] 博物館・美術館におけるメンバーシップ制度の有効性の検証2014

    • Author(s)
      安藤美奈 橋本幸子
    • Organizer
      日本アート・マネジメント学会第16回全国大会
    • Place of Presentation
      大妻女子大学
    • Year and Date
      2014-11-30
    • Related Report
      2014 Research-status Report

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Published: 2014-07-25   Modified: 2019-07-29  

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