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Golf course management strategy during the economic recession: a study using the techniques of game theory and economic experiment based on behavioral economics

Research Project

Project/Area Number 25350768
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Sports science
Research InstitutionNational Institute of Fitness and Sports in Kanoya

Principal Investigator

Shunichi Takeshita  鹿屋体育大学, スポーツ人文・応用社会科学系, 教授 (40258918)

Co-Investigator(Kenkyū-buntansha) YAMAZAKI Toshio  鹿屋体育大学, スポーツ人文・応用社会科学系, 教授 (60239944)
前田 博子  鹿屋体育大学, その他部局等, 准教授 (30253925)
隅野 美砂輝  鹿屋体育大学, その他部局等, 講師 (60363652)
Co-Investigator(Renkei-kenkyūsha) MAEDA Hiroko  鹿屋体育大学, スポーツ人文・応用社会科学系, 准教授 (30253925)
SUMINO Misaki  鹿屋体育大学, スポーツ人文・応用社会科学系, 講師 (60363652)
Project Period (FY) 2013-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2013: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Keywordsゲーム理論 / ゴルフ場経営 / 経済実験 / 経済不況化 / ゴルフ場 / 経営戦略 / 行動経済 / 経済不況下 / 価格競争 / 鹿児島県
Outline of Final Research Achievements

The purpose of this study is to identify how golf courses can run business in the current economic recession, by using the technique of behavioral economics, game theory and economic experiment. Looking at actual golf courses based on our survey, there were some cases to take the betrayal action on price while taking cooperative action in attracting customers from other regions. Furthermore we conducted an economic experiment to simulate the price war of the golf course. The eight graduate students participated in the experiment as subjects. To identify how the subjects gain profits depend on choosing a strategy of "cooperative" or "betrayal" in a card battle game, under the prisoner's dilemma condition. The subject, as long as disclosure information is sufficient, take cooperative behavior to the opponent. Therefore, it is a need to examine the details of the disclosure information since there is a difference in the results between the experiment and the field survey.

Report

(4 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • 2013 Research-status Report
  • Research Products

    (7 results)

All 2016 2015 2014 Other

All Journal Article (2 results) (of which Open Access: 1 results) Presentation (4 results) Remarks (1 results)

  • [Journal Article] 経済不況下のゴルフ場経営戦略に関する研究(第一報):鹿児島県のゴルフ場経営状況に関する実態調査2014

    • Author(s)
      竹下俊一, 福島成美, 山﨑利夫, 前田博子, 隅野美砂輝
    • Journal Title

      鹿屋体育大学学術研究紀要

      Volume: 49 Pages: 39-46

    • NAID

      110009851061

    • Related Report
      2014 Research-status Report
    • Open Access
  • [Journal Article] 経済不況下のゴルフ場経営戦略に関する研究(第一報):鹿児島県のゴルフ場経営状況に関する実態調査2014

    • Author(s)
      竹下俊一、福島成美、山﨑利夫、前田博子、隅野美砂輝
    • Journal Title

      鹿屋体育大学学術研究紀要

      Volume: 49 Pages: 1-5

    • NAID

      110009851061

    • Related Report
      2013 Research-status Report
  • [Presentation] 地域におけるゴルフ場間の協調と競争2016

    • Author(s)
      竹下俊一・前田博子・隅野美砂輝・福島成美
    • Organizer
      日本体育・スポーツ経営学会
    • Place of Presentation
      立命館大学茨木キャンパス(大阪府茨木市)
    • Year and Date
      2016-03-14
    • Related Report
      2015 Annual Research Report
  • [Presentation] スポーツ施設経営に関するゲーム理論を使った研究:鹿児島県のゴルフ場の事例から2015

    • Author(s)
      竹下俊一,飯塚鉄雄,前田博子隅野美砂輝,福島成美
    • Organizer
      日本体育・スポーツ経営学会
    • Place of Presentation
      白鴎大学
    • Year and Date
      2015-03-19 – 2015-03-22
    • Related Report
      2014 Research-status Report
  • [Presentation] スポーツ施設の経営戦略に関する研究 :鹿児島県のゴルフ場の事例から2014

    • Author(s)
      竹下俊一、山﨑利夫、前田博子、隅野美砂輝、福島成美
    • Organizer
      九州体育・スポーツ学会
    • Place of Presentation
      別府大学
    • Year and Date
      2014-09-12 – 2014-09-15
    • Related Report
      2014 Research-status Report
  • [Presentation] スポーツ施設の経営戦略に関する研究 :鹿児島県のゴルフ場の事例から2014

    • Author(s)
      竹下俊一、山﨑利夫、前田博子、隅野美砂輝、福島成美
    • Organizer
      九州体育・スポーツ学会第63回大会
    • Place of Presentation
      別府大学
    • Related Report
      2013 Research-status Report
  • [Remarks] 鹿屋体育大学学術リポジトリ

    • URL

      http://repo.lib.nifs-k.ac.jp/?lang=ja

    • Related Report
      2014 Research-status Report

URL: 

Published: 2014-07-25   Modified: 2019-07-29  

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