| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
|
|---|
| Outline of Final Research Achievements |
This study reviews the development of Ito-I, which was one of the most influential wholesale companies of the Tokai area. This case study, done using business historical methods, attempts to clarify the managerial factors that enabled a wholesale company to continue to maintain its wholesale role contrary to the prediction of "the wholesale dealer unnecessary theory." Ito-I broadened its business scope and changed from being a conventional secondary wholesale partner to becoming a retail direct marketing firm after the 1980s. Under the pressure of vertical competition from both manufacturers and the growth of retail companies, Ito-I strengthened its bargaining power under its managerial leadership based upon its accumulated financial power, organizational innovation, and its information, logistic and merchandising systems. These qualities allowed Ito-I to keep superiority of economy of scale, scope and speed.
|
