| Project/Area Number |
25380538
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | Hosei University |
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Principal Investigator |
TAJI Noriko 法政大学, 経営学部, 教授 (00322587)
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| Co-Investigator(Kenkyū-buntansha) |
NIIYA Yu 法政大学, グローバル教養学部, 准教授 (20511281)
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | スタートアップ / 成長性 / 経営チーム / 新規性 / グローバル / 起業家活動 / ソーシャルネットワーク / ソーシャルコンピテンシー / メンター / ノービス起業家 / シリアル起業家 / 事業機会認識 / WEBビジネス |
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| Outline of Final Research Achievements |
The purpose of this research was to investigate the growth factors of startups, particularly in management resources and in the strategy dimension. We focused on Web and mobile businesses specifically in Tokyo’s Metropolitan area, in order to limit regional and industrial influences. We checked each company’s website to see how much the company grew in the past two years. Several growth factors were confirmed. In the strategy dimension, these companies examined market size, market growth, and newness while considering commercialization, which were all effective strategies for growth. Moreover, further effective strategies were as follows: differentiating themselves from other companies by means of product innovativeness and changing their business model in a flexible manner, at the same time as maintaining a consistent business idea. In the management resources dimension, it proved effective to found a team in the establishing phase and to acquire investment in the Series A phase.
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