| Budget Amount *help |
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
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| Outline of Final Research Achievements |
For increase motion-picture viewer, I analyzed viewing record of TV and the internet broadcast, and considers about viewer’s behaviors. About TV viewing, the results are as follows; 1）The viewers are divided into Topic or Hobby, 2) People who watch television in short time tend to watch the Internet programs. About the internet viewing, the results are as follows; 3) Family members tend to watch the same program, 4) Between parents and children, the tendency become weak as children become adults, 5) Between husband and wife, the tendency become strong as they age. From the results of 3), 4), and 5), I can consider the in-house communication affects family member’s viewing behavior. From all the results, I can also consider that the combination of topic program and hobby program would be effective to increase the Internet viewers. Though this article is in a review in an academic society, it was presented at the conference of Japan Institute of Marketing Science in 2016.
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