| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Outline of Final Research Achievements |
This study focused on the consumption process of the customer after the exchange that a past marketing study did not put much interest and clarified the marketing of a company developed there from the viewpoint called the value co-creation. Specifically, I investigated a service industry, a retail trade, consumer goods manufacturing industry, producer goods manufacturing industry, and it was shown that the company performed a co-creation of the value for the customer through direct interaction with a customer. These facts have been overlooked so far and become the new knowledge for a future marketing study.
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