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Cultural Comparative Study of Brand Relationships

Research Project

Project/Area Number 25380572
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionKomazawa University

Principal Investigator

Kanno Saori  駒澤大学, 経営学部, 教授 (00383373)

Project Period (FY) 2013-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywordsブランド / 消費文化 / 国際比較 / ブランド・リレーションシップ / ブランドリレーションシップ / トランジション / セルフギフティング / マーケティング / 消費者行動 / ブランド・マネジメント / 文化 / 自己概念 / カワイイ消費 / 発達心理学
Outline of Final Research Achievements

Kanno, Saori(2016), "Brand Relationship at the Transitions,”Japan Marketing Journal, vol.36, No.1, Japan Marketing Association, 27-41./ Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujikawa (2016),“Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s dentity Work,” Advances in Consumer Research, Vol.44, 348-352./ Kanno, Saori (2014), “Transitions and brand Relationships” Japan Society of Marketing and Distribution Conference at Hitotsubashi University,Tokyo./ Kanno, Saori (2014), “Self-Brand Connections and Brand Attachment: The Relative Importance of Brand-Based Self-Brand Connections and Consumer-Brand Connections,” Global Marketing Conference at Singapore./ Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujiwara (2016), Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work,” Association for Consumer Research Conference at Berlin.

Report

(5 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • 2013 Research-status Report
  • Research Products

    (11 results)

All 2016 2015 2014 Other

All Int'l Joint Research (1 results) Journal Article (5 results) (of which Int'l Joint Research: 1 results,  Peer Reviewed: 3 results,  Acknowledgement Compliant: 1 results,  Open Access: 1 results) Presentation (4 results) (of which Int'l Joint Research: 1 results) Book (1 results)

  • [Int'l Joint Research] SAN FRANCISCO STATE UNIVERSITY(米国)

    • Related Report
      2016 Annual Research Report
  • [Journal Article] トランジションとブランド・リレーションシップ ~トランジションを乗り越えるブランドは何が異なるのか~2016

    • Author(s)
      菅野 佐織
    • Journal Title

      マーケティングジャーナル

      Volume: 141(Vol.36, No.1) Pages: 27-41

    • NAID

      130007831130

    • Related Report
      2016 Annual Research Report
  • [Journal Article] “Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work”2016

    • Author(s)
      Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujikawa
    • Journal Title

      Advances in Consumer Research

      Volume: 44 Pages: 348-352

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] トランジションとブランド・リレーションシップ~トランジションを乗り越えるブランド~2016

    • Author(s)
      菅野 佐織
    • Journal Title

      マーケティング・ジャーナル

      Volume: vol.36, No.1

    • Related Report
      2015 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] The Effects of Self-Brand Connections on Brand Attachment2014

    • Author(s)
      Kanno, Saori
    • Journal Title

      International Marketing Trends Conference 2014 Proceedings

      Volume: 2014 Pages: 1-10

    • NAID

      120005248390

    • Related Report
      2014 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT2014

    • Author(s)
      Kanno, Saori
    • Journal Title

      Global Marketing Conference 2014 proceedings

      Volume: 2014 Pages: 1-14

    • Related Report
      2014 Research-status Report
    • Peer Reviewed
  • [Presentation] “Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work”2016

    • Author(s)
      Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujikawa
    • Organizer
      Association for Consumer Research
    • Place of Presentation
      Berlin, Germany
    • Year and Date
      2016-10-27
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT2014

    • Author(s)
      Kanno, Saori
    • Organizer
      Global Marketing Conference 2014
    • Place of Presentation
      シンガポール
    • Year and Date
      2014-07-15 – 2014-07-18
    • Related Report
      2014 Research-status Report
  • [Presentation] トランジションがブランド・リレーションシップに与える影響-ライフイベント消費に関する探索的研究-2014

    • Author(s)
      菅野 佐織
    • Organizer
      日本商業学会
    • Place of Presentation
      一橋大学
    • Year and Date
      2014-05-31 – 2014-06-01
    • Related Report
      2014 Research-status Report
  • [Presentation] The Effects of Self-Brand Connections on Brand Attachment2014

    • Author(s)
      Saori Kanno
    • Organizer
      International Marketing Trends Conference
    • Place of Presentation
      Venice
    • Related Report
      2013 Research-status Report
  • [Book] 「経験価値マーケティング」「ケースで学ぶマーケティング(仮題)」2015

    • Author(s)
      菅野 佐織
    • Publisher
      有斐閣
    • Related Report
      2014 Research-status Report

URL: 

Published: 2014-07-25   Modified: 2022-02-16  

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