|Budget Amount *help
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
|Outline of Final Research Achievements
Kanno, Saori(2016), "Brand Relationship at the Transitions,”Japan Marketing Journal, vol.36, No.1, Japan Marketing Association, 27-41./ Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujikawa (2016),“Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s dentity Work,” Advances in Consumer Research, Vol.44, 348-352./ Kanno, Saori (2014), “Transitions and brand Relationships” Japan Society of Marketing and Distribution Conference at Hitotsubashi University,Tokyo./ Kanno, Saori (2014), “Self-Brand Connections and Brand Attachment: The Relative Importance of Brand-Based Self-Brand Connections and Consumer-Brand Connections,” Global Marketing Conference at Singapore./ Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujiwara (2016), Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work,” Association for Consumer Research Conference at Berlin.