Investigation on Customer relationship in from the viewpoint of value co-creation
| Project/Area Number |
25380573
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Takachiho University |
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Principal Investigator |
Shoji Masato 高千穂大学, 商学部, 教授 (50317658)
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | サービス / 価値共創 / サービス・エコシステム / リレーションシップ / 顧客リレーションシップ / サービス・ドミナント・ロジック |
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| Outline of Final Research Achievements |
This research investigates the framework of value co-creation from the perspective of Service-Dominant logic. Traditional research in the field of marketing has focused on goods exchanged in the marketplace, but as social systems evolve, we need a comprehensive approach to studying interactions among actors. This research shows that it is possible to analyze value co-creation in the macro system in the perspective of Service-Dominant logic. In this research, we examine the validity of a service-centric ecosystem and indicate that service exchange and institutional logic in a service-centric ecosystem are important for a service relationship.
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Report
(4 results)
Research Products
(21 results)
