| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Outline of Final Research Achievements |
This research investigates the framework of value co-creation from the perspective of Service-Dominant logic. Traditional research in the field of marketing has focused on goods exchanged in the marketplace, but as social systems evolve, we need a comprehensive approach to studying interactions among actors. This research shows that it is possible to analyze value co-creation in the macro system in the perspective of Service-Dominant logic. In this research, we examine the validity of a service-centric ecosystem and indicate that service exchange and institutional logic in a service-centric ecosystem are important for a service relationship.
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