To establish a framework for regional marketing consisting of the co-creation value network and QOL
Project/Area Number |
25380580
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Meiji University |
Principal Investigator |
|
Co-Investigator(Kenkyū-buntansha) |
福田 康典 明治大学, 商学部, 専任教授 (90386417)
|
Project Period (FY) |
2013-04-01 – 2017-03-31
|
Project Status |
Completed (Fiscal Year 2016)
|
Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
|
Keywords | 地域マーケティング / QOL / インターナル・マーケティング / 価値共創 / 姉妹都市 / IoT / 情報の共有 / コミュニティQOL / 社会的プラクティス / 価値共創ネットワーク / デルファイ法調査 |
Outline of Final Research Achievements |
The purpose of this research is to present an original framework for regional marketing consisting of the co-creation value network and QOL. This research clarifies two points. One is the essence of regional marketing is a kind of social marketing which requires not traditional marketing consisting of the dyad of a firm and a customer but internal marketing. The other is the Delphi research concerning sister city exchange indicates that the development of cognitive social capital is built and maintained by the co-creation value network in the region. These findings provide meaningful implications for an original framework for regional marketing.
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Report
(5 results)
Research Products
(12 results)