Marketing Management of High-Value-Added Products in Consumer Goods Manufacturers

• Project/Area Number: 25380583
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Meijo University
• Principal Investigator: OSAKI TAKANORI 名城大学, 経営学部, 教授 (00331033)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Project Status: Completed (Fiscal Year 2015)
• Budget Amount: ¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000); Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000); Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2013: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
• Keywords: マーケティング・マネジメント / 製品開発 / 高付加価値商品 / 機能的価値 / 消費者ニーズ / カスタマイゼーション / サービス

Outline of Final Research Achievements

The price competition among Japanese consumer goods manufacturers becomes fierce due to the pressure of expanding retailers such as CVS, GMS, SPA, and category killer, and also smart consumers who collect the various information before purchasing products.
In this research, marketing management including product development and maintaining the value of high-value-added products in consumer goods manufacturers was discussed.

Research Products

• [Journal Article] 高付加価値商品のマーケティング：Y.MARKET BREWINGのケース (2016)
  • Author(s): 大﨑孝徳
  • Journal Title: 名城論叢 Volume: 16（4） Pages: 187-194
  • Acknowledgement Compliant
• [Journal Article] A Study of Consumer and Customization from the Point of View of an Experience (2015)
  • Author(s): Rika Ito, Takanori Osaki
  • Journal Title: ICIC Express Letters: International Journal of Research and Surveys Volume: 10(2) Pages: 181-185
  • Peer Reviewed
• [Journal Article] 高付加価値PBのマーケティング: セブンイレブンの事例を中心として (2015)
  • Author(s): 大﨑孝徳
  • Journal Title: 名城論叢 Volume: 15.4 Pages: 51-62
  • Acknowledgement Compliant
• [Journal Article] 商品の高付加価値化：カスタマイゼーションに対する消費者ニーズへの検討を中心として (2015)
  • Author(s): 大﨑孝徳
  • Journal Title: 名城論叢 Volume: 15.特別号 Pages: 107-114
  • Acknowledgement Compliant
• [Journal Article] 高付加価値サービスへの分析視角 (2015)
  • Author(s): 大﨑孝徳
  • Journal Title: 日本生産管理学会第41回全国大会講演論文集 Volume: - Pages: 137-140
  • Acknowledgement Compliant
• [Journal Article] What is the Identity of the Enjoyment in Customization? (2014)
  • Author(s): Takanori Osaki, Hiroshi Torii
  • Journal Title: Academy of Marketing Conference Proceedings Volume: - Pages: 1-9
  • Peer Reviewed
• [Journal Article] Consumers’ Intention toward Customization: What Do Consumers Want from Customization over the Costs? (2014)
  • Author(s): Takanori Osaki, Hiroshi Torii
  • Journal Title: ANZMAC2014 Proceedings Volume: - Pages: 196-202
  • Peer Reviewed
• [Journal Article] 高付加価値PBのマーケティング:トップバリュの事例を中心として (2014)
  • Author(s): 大﨑孝徳
  • Journal Title: 名城論叢 Volume: 15.3 Pages: 73-84
  • Acknowledgement Compliant
• [Journal Article] The Marketing Strategy for High Value-added Products in Japan: Application of Customization (2014)
  • Author(s): Takanori Osaki
  • Journal Title: ICIC Express Letters: An International Journal of Research and Surveys Volume: vol.8, no.1. Pages: 181-185
  • Peer Reviewed
• [Journal Article] 高付加価値PBのマーケティング: バローの事例を中心として (2014)
  • Author(s): 大崎孝徳
  • Journal Title: 名城論叢 Volume: 第14巻 第4号 Pages: 1-12
• [Journal Article] Premium Product Marketing: The Case of Lexus in Japan (2013)
  • Author(s): Takanori Osaki
  • Journal Title: Academy of Marketing Conference Proceedings Volume: no.39. Pages: 1-7
  • Peer Reviewed
• [Presentation] 高付加価値サービスへの分析視角 (2015)
  • Author(s): 大﨑孝徳
  • Organizer: 日本生産管理学会 第41回全国大会
  • Place of Presentation: 福岡工業大学
  • Year and Date: 2015-03-14 – 2015-03-15
• [Presentation] Consumers’ Intention toward Customization: What Do Consumers Want from Customization over the Costs? (2014)
  • Author(s): Takanori Osaki, Hiroshi Torii
  • Organizer: ANZMAC2014
  • Place of Presentation: Brisbane, Australia
  • Year and Date: 2014-12-01 – 2014-12-03
• [Presentation] What is the Identity of the Enjoyment in Customization? (2014)
  • Author(s): Takanori Osaki, Hiroshi Torii
  • Organizer: 2014 Academy of Marketing Conference
  • Place of Presentation: Bournemouth, United Kingdom
  • Year and Date: 2014-07-07 – 2014-07-10
• [Presentation] Premium Product Marketing: The Case of Lexus in Japan (2013)
  • Author(s): Takanori Osaki
  • Organizer: Academy of Marketing Conference
  • Place of Presentation: Cardiff, UK
• [Presentation] The Marketing Strategy for High Value-added Products in Japan: Application of Customization (2013)
  • Author(s): Takanori Osaki
  • Organizer: ICICIC2013
  • Place of Presentation: Kumamoto, Japan