Marketing Management of High-Value-Added Products in Consumer Goods Manufacturers
| Project/Area Number |
25380583
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meijo University |
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Principal Investigator |
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| Project Period (FY) |
2013-04-01 – 2016-03-31
|
| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
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| Keywords | マーケティング・マネジメント / 製品開発 / 高付加価値商品 / 機能的価値 / 消費者ニーズ / カスタマイゼーション / サービス |
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| Outline of Final Research Achievements |
The price competition among Japanese consumer goods manufacturers becomes fierce due to the pressure of expanding retailers such as CVS, GMS, SPA, and category killer, and also smart consumers who collect the various information before purchasing products.
In this research, marketing management including product development and maintaining the value of high-value-added products in consumer goods manufacturers was discussed.
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Report
(4 results)
Research Products
(16 results)
