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Research on Cognitive Biases of salesperson

Research Project

Project/Area Number 25380587
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionHiroshima University of Economics

Principal Investigator

Kenichi Hosoi  広島経済大学, 経済学部, 教授 (30279054)

Project Period (FY) 2013-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords営業活動 / ネットワーク / 認知 / セールスマネジメント / マーケティング / セールス・マネジメント / 商学
Outline of Final Research Achievements

Generally, networks help salespersons. Therefore, a person who are in a center of a network is overly or wrongly regarded as a good prospect. A purpose of this study is uncovering biases caused by network. Based on this research, prospects who promotes established technique or method are a good prospect as for sales volume. But, they are not a good prospect as for acceptance of innovative new products or new technology. Similarly, prospects who have rich work-related network is good for sales volume. For acceptance of innovative products, however, prospects who have rich private network are good prospect. Prospects with rich network is not always good prospects. Appropriate network is different depending on situations.

Report

(6 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • 2014 Research-status Report
  • 2013 Research-status Report
  • Research Products

    (4 results)

All 2017 2016 2014 Other

All Presentation (4 results) (of which Int'l Joint Research: 2 results)

  • [Presentation] Network Related Prospecting Biases of Industrial Salespersons: How Networks Distort Sslesperson's cognition and Behavior2017

    • Author(s)
      Kenichi Hosoi and Kenneth Ichiro Tsuye
    • Organizer
      6th M-Sphere Conference 2017
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] How Social Capital Affects Sales Interaction2016

    • Author(s)
      Kenichi Hosoi and Kenneth Tsuye Ichiro
    • Organizer
      Global Sales Science Institute 10th Annual Conference
    • Place of Presentation
      Aston Business School (Birmingham, U. K.)
    • Year and Date
      2016-06-04
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] Abrupt Salesperson Driven Network Formation: The Case Study of Kagome's Regional Marketing2014

    • Author(s)
      Kenichi Hosoi and Kenneth Ichiro Tsuye
    • Organizer
      Global Sales Science Institute
    • Place of Presentation
      LatimerPlace, London, U.K.
    • Year and Date
      2014-06-12
    • Related Report
      2014 Research-status Report
  • [Presentation] Demand Creation through Business Network Coordination by Salespersons: The Case Study of Kagome’s Area Marketing

    • Author(s)
      Kenich Hosoi, Yi-Jeng Wang and Miho Miyauchi
    • Organizer
      Global Sales Science Institute
    • Place of Presentation
      Ramada Hotel Limes-Thermen Aalen, Aalen, Germany
    • Related Report
      2013 Research-status Report

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Published: 2014-07-25   Modified: 2019-07-29  

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