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Historical and sociological study of the broadcasting on the street

Research Project

Project/Area Number 25380715
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Sociology
Research InstitutionRitsumeikan University

Principal Investigator

SAKATA Kenji  立命館大学, 産業社会学部, 教授 (70388081)

Project Period (FY) 2013-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2015: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords街頭放送 / 有線放送 / 屋外広告 / 宣伝・広告 / 地域メディア / 北海道 / メディア史 / 音声メディア / 広告・宣伝 / 広報 / 街頭宣伝放送 / 宣伝放送 / 放送史 / 社会史 / 歴史社会学
Outline of Final Research Achievements

The purpose of this study had that I clarified social history of "broadcasting on the street" that was the advertising broadcast on the street by the sound. Particularly, I researched it mainly broadcasting on street of Hokkaido Prefecture with many active facilities. The study method used the fact checking that it was like the history, using the newspaper article and interview to facilities, technique of the historical sociology called the search of the related document.
As a result, broadcasting on the street came up for the first time in Yurakucho in Tokyo prefecture at the end of 1945 and spread out to the whole country. However, broadcasting on the street of the urban area was caught in the heap with other city-like sounds as a noise source and decreased. On the other hand, broadcasting on the street of Hokkaido came up in the Sapporo center in 1947 and functioned as the local information media only as the advertising media and understood that I continued up to the present day.

Report

(5 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • 2013 Research-status Report
  • Research Products

    (2 results)

All 2017

All Journal Article (1 results) (of which Peer Reviewed: 1 results,  Open Access: 1 results) Presentation (1 results)

  • [Journal Article] 街頭放送の社会史 -北海道の街頭放送と社会の関係-2017

    • Author(s)
      坂田謙司
    • Journal Title

      立命館産業社会論集

      Volume: 52-4 Pages: 19-36

    • NAID

      120006313875

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Open Access
  • [Presentation] 地域メディアとしての街頭放送2017

    • Author(s)
      坂田謙司
    • Organizer
      日本マス・コミュニケーション学会2017年度春季研究発表会
    • Place of Presentation
      新潟大学(新潟県・新潟市)
    • Year and Date
      2017-06-17
    • Related Report
      2016 Annual Research Report

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Published: 2014-07-25   Modified: 2019-07-29  

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