| Project/Area Number |
25380860
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Social psychology
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| Research Institution | Kansai University |
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Principal Investigator |
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| Co-Investigator(Renkei-kenkyūsha) |
ISHII Kunio 清泉女学院大学, 人間学部, 講師 (40705208)
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Keywords | 潜在態度 / 説得的コミュニケーション / IAT / 画像呈示 / 閾下呈示 / 顕在態度 / 喫煙 / 言語処理 / 社会的認知 / 反復呈示 / 自動性 / 感情 / 否定表現 / 特性 / 説得 / 広告 / 態度変化 / 感情価 / ＩＡＴ / 喫煙行動 / 広告画像 |
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| Outline of Final Research Achievements |
Five researches were done for investigating the effects of subliminal messages and images on attitude change. So far persuasion research attended to explicit processes, new research would be expected to clarify the implicit processes under consciousness through testing the effects of subliminal presentation. In the results, subliminal message or image including inhibition did have a significant effect on the implicit attitude. And the strength of the stimuli was also had a meaningful influence on the attitude of smoking and the preference of tour location measured by IAT.
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