| Budget Amount *help |
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2013: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
Focusing on traditional vegetables, distilled liquor "awamori" and salt in Okinawa, we have tried to activate Okinawa Tourism. In Okinawa there are a lot of tasty vegetables even in winter. Using black malt "kuro-koji", 47 distilleries produce high quality awamori all over the Okinawa Islands. And many salt factories produce tasty and healthy salt using the famous Okinawa blue sea water. In Okinawa there exist excellent traditions of cultivating vegetables , distilling awamori and producing salt. We can call them "Okinawa Folk Heritage", but these traditions must be always innovated and re-recognized as new brand in order to captivate tourists. Fortunately we can find excellent models of innovation in Okinawa. Using internet, we have presented their innovation trials and branding strategies not only to Japanese tourists, but also Korean, Chinese, Taiwanese tourists.
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