| Budget Amount *help |
¥5,200,000 (Direct Cost: ¥4,000,000、Indirect Cost: ¥1,200,000)
Fiscal Year 2015: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2014: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2013: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Outline of Final Research Achievements |
This research aims to construct a theoretical model regarding ‘whether to travel or not’ decision-making process (i.e., generic decision), which is the starting point of a series of tourist behaviour. The research is particularly specialised in travel abroad by Japanese wider generations. A newly proposed ‘A model regarding generic decisions on travel abroad by Japanese’ consists of two stages: the first part illustrates factors affecting ‘travel intention’ formation; and the second part represents process from ‘travel intention’ to actual ‘travel implementation’. To test the model, a longitudinal study design was employed and quantitative data was collected from Japanese citizens aged 18-69 through Internet on two separate occasions. Results from structural equation modelling analysis revealed that the model found a good fit to the data.
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