| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2015: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Outline of Final Research Achievements |
The purchase of a travel souvenir is a one-time purchase by a tourist during his or her visit to a location. To increase the sales of travel souvenirs, it is important to promote their repeat purchase. I believe it is possible to promote repeat purchases through the medium of an online shop.In this context, the perceived risks are the main aspects of the on-line purchase in relation to consumer behavior. In preceding research, the reduction of the perceived risks has been found to lead to an increase in sales.
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