| Budget Amount *help |
¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Outline of Final Research Achievements |
This research examines the actual conditions of tourism propaganda in pre-war Manchuria and the historical development of tourism design by analyzing posters, pamphlets, leaflets, the covers and illustrations of tourism magazines and books, postcards and other tourism materials.
The South Manchuria Railway Company began promoting tourism to attract Japanese visitors from the 1920s, with increasing use of pamphlets and paintings mainly designed by commissioned painter, Koji MAYAMA. From around the time of the foundation of Manchukuo in 1932, a large number of propaganda leaflets and posters combining designs of “Niang Niang”(the Chinese goddess of the quintessential Manchurian folk event, the "Niang Niang Festival"), and the words of one of the idealistic slogans of Manchukuo, “Odo”(virtuous ruler without military forces) were printed, which were thought to be effective in spreading a unifying spirit among the people of Manchukuo and pacifying the Chinese.
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