| Project/Area Number |
25590097
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Meiji University |
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Principal Investigator |
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2014: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 消費 / ブランド / 新製品 / 創造性 / 社会階層 / 社会関係資本 / 文化資本 / クリエティブ資本 / クリエイティビティ / クリエイティブ・クラス / テイスト / 美的製品 / 社会ネットワーク / 社会的相互作用 / エージェントベースモデル / 消費者行動 / マーケティング |
|---|
| Outline of Final Research Achievements |
This study attempts to show that multiple dimensions of social class can explain preferences for creativity and aesthetic value of products/services. A web-based survey with 1,600 respondents was conducted to measure standard indexes of social class such as income, status perception, occupation prestige, education (cultural capital), as well as newly developed indexes such as creative work orientation (creative capital) and access to creative workers via their personal network (creative social capital). Moreover, it is statistically proven that these social class indexes can statistically predict preference for creativity and aesthetic values in consumption, brand preferences, and adoption of innovative products/service.
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