| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
|
|---|
| Outline of Final Research Achievements |
It is necessary to identify what knowledge marketing is because knowledge continuously gains economic importance. Therefore, this study identifies the characteristics of knowledge marketing. We examined pharmaceuticals as a knowledge-intensive industry. This study identified five characteristics of knowledge marketing: an unfinished product, context dependence, customer orientation, negotiations, and symmetry of knowledge.
|
