| Budget Amount *help |
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Outline of Final Research Achievements |
The purpose of this study is to show subsidiary's role of global brand management. Particularly, we focus on the changing role from reactive to proactive in MNE's network and the features of subsidiaries to play a proactive role. We find that MNE groups subsidiaries in order of its importance, each tier is different role, and subsidiary's role changes by its host market change and the size of the home market.
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