Patriotic consumption in environmental crisis: investigating the relationship between introverted consumption and changes in lifestyle caused by disasters and political tensions
| Project/Area Number |
25780269
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Multi-year Fund |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Reitaku University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2013-04-01 – 2016-03-31
|
| Project Status |
Completed (Fiscal Year 2015)
|
| Budget Amount *help |
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
|
|---|
| Keywords | マーケティング / 消費者行動 / 規範 / 愛国消費 / 準拠集団 / 原産国 / Consumer Ethnocentrism / 関係性マーケティング / リレーションシップ・マーケティング / 自国中心主義 |
|---|
| Outline of Final Research Achievements |
This study, based on consumer behavior, explain that social lifestyles (social norms) define consumption. Especially, in order to clarify a phenomenon of domestic-oriented consumption in Japan after the Great East Japan Earthquake, this study explore the influences from "patriotism" and "nationarism" to "consumer ethnocentrism (CET)".
After result, "patriotism" and "nationarism" effect "CET".In addition, I compared with CET and social norms of American, Japanese-American and Japanese. And it was confirmed that they were significantly different statistically.
|
Report
(4 results)
Research Products
(16 results)
