| Budget Amount *help |
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
This study, based on consumer behavior, explain that social lifestyles (social norms) define consumption. Especially, in order to clarify a phenomenon of domestic-oriented consumption in Japan after the Great East Japan Earthquake, this study explore the influences from "patriotism" and "nationarism" to "consumer ethnocentrism (CET)".
After result, "patriotism" and "nationarism" effect "CET".In addition, I compared with CET and social norms of American, Japanese-American and Japanese. And it was confirmed that they were significantly different statistically.
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