| Budget Amount *help |
¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2014: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2013: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
|
|---|
| Outline of Final Research Achievements |
I examined the effect of market learning in new product development project on the product performance through literature review and empirical study. In literature review, I synthesized 53 empirical studies that tested the relationship between organizational ambidexterity and business performance by meta-analytic approach. Organizational ambidexterity refers to balancing exploratory learning and exploitative learning.
In empirical study, I collected 157 sets of responses from managers of Japanese listed manufacturers and tested some hypothesis. The findings indicate that market learning ambidexterity (interaction terms of exploratory market learning and exploitative market learning) has positive effect on new product performance.
|
