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A study on marketing accountability from a standpoint of management accounting for marketing

Research Project

Project/Area Number 25780294
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Accounting
Research InstitutionYokohama National University (2015)
Kanagawa University (2013-2014)

Principal Investigator

KIMIJIMA Mikiko  横浜国立大学, 国際社会科学研究院, 准教授 (50645900)

Project Period (FY) 2013-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords営業費会計 / マーケティング管理会計 / マーケティング・アカウンタビリティ / 営業費 / セグメント別損益 / マーケティング・メトリクス / マーケティングROI / マーケティング監査 / 販売費 / 業績評価 / アカウンタビリティ / 効果測定
Outline of Final Research Achievements

In this study, I considered marketing accountability from a standpoint of management accounting for marketing. Marketing accountability is a system of explaining responsibility in giving details of marketing activities. These days, a top management team emphasizes on efficiency and accountability. So company members have to understand a cost-benefit performance in marketing activities.
In a study of management accounting for marketing, it has undergone change in recent years. There are two major reasons for the change. One is “Relevance Lost” written by H. T. Johnson and R. S. Kaplan. The other is e-commerce. Marketing ROI and income statement by customer segments are useful as marketing metrics. They are useful to enhancing marketing accountability in a company.

Report

(4 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • 2013 Research-status Report
  • Research Products

    (6 results)

All 2015 2014 2013

All Journal Article (3 results) (of which Open Access: 1 results,  Acknowledgement Compliant: 2 results) Presentation (2 results) Book (1 results)

  • [Journal Article] 市場セグメントにおける顧客関連原価の配分―原価階層の議論を中心として―2015

    • Author(s)
      君島美葵子
    • Journal Title

      横浜経営研究

      Volume: 36(1) Pages: 133-144

    • Related Report
      2015 Annual Research Report
    • Open Access / Acknowledgement Compliant
  • [Journal Article] 営業活動に対するアカウンタビリティの考察―管理会計研究の見地から―2014

    • Author(s)
      君島美葵子
    • Journal Title

      産業経理

      Volume: 74(3) Pages: 149-157

    • NAID

      40020251516

    • Related Report
      2014 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] 営業費会計に対する『レレバンス・ロスト』の貢献2014

    • Author(s)
      君島美葵子
    • Journal Title

      神奈川大学国際経営論集

      Volume: 第47号 Pages: 87-97

    • NAID

      120006484349

    • Related Report
      2013 Research-status Report
  • [Presentation] マーケティング活動のアカウンタビリティと管理会計2014

    • Author(s)
      君島美葵子
    • Organizer
      日本会計研究学会第73回大会
    • Place of Presentation
      横浜国立大学
    • Year and Date
      2014-09-05
    • Related Report
      2014 Research-status Report
  • [Presentation] 企業活動の全体最適化にむけた営業費会計の役割とその課題2013

    • Author(s)
      君島美葵子
    • Organizer
      日本会計研究学会第72回大会
    • Place of Presentation
      中部大学
    • Year and Date
      2013-09-05
    • Related Report
      2013 Research-status Report
  • [Book] 管理会計の変革―情報ニーズの拡張による理論と実務の進展(第5章執筆)2013

    • Author(s)
      中村博之・高橋賢(編著)・望月信幸・堺昌彦・君島美葵子・諸藤裕美・小川哲彦・金藤正直・木村麻子・岡田幸彦
    • Total Pages
      264
    • Publisher
      中央経済社
    • Related Report
      2013 Research-status Report

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Published: 2014-07-25   Modified: 2020-05-15  

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