Increasing mechanisms of place brand equity by behaviors of producer organizations for Geographical Indications

Research Project

Project/Area Number	25850153
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Multi-year Fund
Research Field	Agricultural science in management and economy
Research Institution	Hokkaido University (2016) Nayoro City University (2013-2015)
Principal Investigator	Shimizuike Yoshiharu 北海道大学, 農学研究院, 講師 (30545215)
Project Period (FY)	2013-04-01 – 2017-03-31
Project Status	Completed (Fiscal Year 2016)
Budget Amount *help	¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000) Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000) Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000) Fiscal Year 2013: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Keywords	地理的表示制度 / 地域空間ブランド・エクイティ / 地域資源ブランド・エクイティ / 生産者組織 / 認証規程 / 原産地呼称保護 / 地域自然公園 / フランス / ブランド・エクイティ / ナチュラルチーズ / 主観的幸福感 / 地域ブランド / 地域空間 / 幸福度
Outline of Final Research Achievements	Geographical Indications (GIs) with strict codes of practice have increased product brand equity, and led to developed place brand equity. Agri-food producers in disadvantaged areas have relatively uniform attributes, with the result that strict codes for GIs do not necessarily make a producer organization a minority group in a specific area. A producer organization on GIs with more relaxed codes is more likely to become a majority. However, the GIs have small effects for increasing product brand equity, and are judged to hardly affect place brand equity.