| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
This project investigates the following two issues on behavioral economic implications of neuroeconomic data. (1) I developed a behavioral decision making model to predict a future price movement when an extreme price change occurs in a financial market. With fMRI data, the model demonstrates that the human brain activity in the fMRI data differs between the situations where the extreme change occurs due to a fundamental change of the financial instrument, and where that occurs due to merely a noise. (2) I performed a field experiment to investigate how a salesperson behaves differently facing with a larger, performance-contingent reward in a real-world setting. I recorded physiological data (heart rate and tone of voice) during the experiment to obtain proxies for her stress. Detailed analysis is currently being processed.
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