An empirical research for extracting a dynamic aspect of consumer behavior based on service processes
Project/Area Number |
25885040
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Research Category |
Grant-in-Aid for Research Activity Start-up
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Allocation Type | Single-year Grants |
Research Field |
Commerce
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Research Institution | Japan Advanced Institute of Science and Technology |
Principal Investigator |
MASUDA Hisashi 北陸先端科学技術大学院大学, 知識科学研究科, 助教 (70708875)
|
Project Period (FY) |
2013-08-30 – 2015-03-31
|
Project Status |
Completed (Fiscal Year 2014)
|
Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
|
Keywords | 顧客満足度 / 消費者行動 / 評価基準 / Webアンケート / サービスプロセス / 動的な顧客特性 / 顧客満足 / 顧客行動 / 動的なサービス評価 / ビジネスプロセスモデリング / 顧客側からのサービス分類 |
Outline of Final Research Achievements |
To consider a variety of consumers and employees is quite important for a lot of enterprises within global and service economies. However it is costly for conducting a survey for extracting such criteria of services. We developed a web questionnaire system which is able to depict service processes between consumers and employees by consumers themselves. This proposed method are able to interpret a service evaluation based on concrete actual service processes. We can gain insights related to a variety of criteria that consumers have by such like a more convenient research method.
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Report
(3 results)
Research Products
(8 results)