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ニューロサイエンスを用いた店内広告効果の測定と消費者行動の理解

Research Project

Project/Area Number 25K00006
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 07090:Commerce-related
Research InstitutionKansai University

Principal Investigator

李 振  関西大学, 商学部, 准教授 (30759923)

Project Period (FY) 2025-02-28 – 2029-03-31
Project Status Adopted (Fiscal Year 2025)
Budget Amount *help
¥18,850,000 (Direct Cost: ¥14,500,000、Indirect Cost: ¥4,350,000)
Fiscal Year 2028: ¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2027: ¥5,460,000 (Direct Cost: ¥4,200,000、Indirect Cost: ¥1,260,000)
Fiscal Year 2026: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Fiscal Year 2025: ¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)

URL: 

Published: 2025-05-07  

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