ニューロサイエンスを用いた店内広告効果の測定と消費者行動の理解

• Project/Area Number: 25K00006
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 07090:Commerce-related
• Research Institution: Kansai University
• Principal Investigator: 李 振 関西大学, 商学部, 准教授 (30759923)
• Project Period (FY): 2025-02-28 – 2029-03-31
• Project Status: Adopted (Fiscal Year 2025)
• Budget Amount: ¥18,850,000 (Direct Cost: ¥14,500,000、Indirect Cost: ¥4,350,000); Fiscal Year 2028: ¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000); Fiscal Year 2027: ¥5,460,000 (Direct Cost: ¥4,200,000、Indirect Cost: ¥1,260,000); Fiscal Year 2026: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000); Fiscal Year 2025: ¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)