Budget Amount *help |
¥18,850,000 (Direct Cost: ¥14,500,000、Indirect Cost: ¥4,350,000)
Fiscal Year 2029: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2028: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2027: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2026: ¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2025: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
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Outline of Research at the Start |
The purpose of this research project is to clarify how advanced technology will change marketing strategies and consumer behaviors in future. In addition, by understanding the consumer adoption of advanced technology, this research projects aims to provide insights on how firms can navigate the diffusion of advanced technology and make it successful. This research topic, the influence of advanced technology on marketing and consumer behaviors, is still new and requires further investigation.
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