Impact of Generative AI on Organizational Innovation Restructuring, Repurposing, and Business Models: Evidence from the Pharmaceutical Industry

Research Project

Project/Area Number	25K05257
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Review Section	Basic Section 07080:Business administration-related
Research Institution	Hitotsubashi University
Principal Investigator	Lee Jinju 一橋大学, 大学院経営管理研究科, 准教授 (30870224)
Project Period (FY)	2025-04-01 – 2028-03-31
Project Status	Granted (Fiscal Year 2025)
Budget Amount *help	¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000) Fiscal Year 2027: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000) Fiscal Year 2026: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000) Fiscal Year 2025: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywords	Generative AI / Innovation
Outline of Research at the Start	The study investigates how Generative AI(GenAI) adoption influences the restructuring of organizational innovation activities and the creation of business models and intellectual property(IP).