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Study of innovative merchandising corporation: management of cooperation in retail firm

Research Project

Project/Area Number 26285094
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypePartial Multi-year Fund
Section一般
Research Field Commerce
Research InstitutionHokkaido University

Principal Investigator

SAKAGAWA Yuji  北海道大学, 経済学研究院, 教授 (40301965)

Co-Investigator(Kenkyū-buntansha) 岩田 智  北海道大学, 経済学研究院, 教授 (00232679)
平本 健太  北海道大学, 経済学研究院, 教授 (00238388)
鎌田 直矢  北星学園大学, 経済学部, 講師 (50756385)
谷口 勇仁  北海道大学, 経済学研究院, 教授 (60313970)
Project Period (FY) 2014-04-01 – 2019-03-31
Project Status Completed (Fiscal Year 2018)
Budget Amount *help
¥16,380,000 (Direct Cost: ¥12,600,000、Indirect Cost: ¥3,780,000)
Fiscal Year 2017: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2016: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2015: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2014: ¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Keywords小売業 / 市場志向 / サプライヤー志向 / マーチャンダイジング / 協働 / 関係マネジメント / サプライヤー関係 / 顧客関係 / retailing / market orientation / innovation / merchandising / SCM / CRM / cooperation / business performance / サプライチェーン志向 / サプライチェーンマネジメント / マーケティング戦略 / 革新 / 成果 / 商学 / MD戦略 / 商業
Outline of Final Research Achievements

We conducted a questionnaire survey of Japanese retail firms. According to data analysis, the results do not support some of our hypothesis. The cooperative relationship between retailer and suppliers has a negative direct impact on business performance of retailer. However, the indirect path of a cooperative relationship throughout marketing capabilities has a positive impact on business performance of retailer. Our findings were published as research papers in refereed journals.

Academic Significance and Societal Importance of the Research Achievements

学術的意義として,本研究は欧米企業を対象として行われてきた先行研究と異なる発見をした。ほとんどすべての欧米における先行研究は,サプライチェーン・マネジメントが成果に対して正の影響を及ぼすことを発見してきた。これに対して本研究は,サプライヤー関係のマネジメントが成果に対して負の影響を及ぼすという,欧米における先行研究と異なる関係を発見できた。また社会的意義として,本研究は小売業におけるサプライヤーとの協働MDは,それ自体が成果に影響するものではなく,マーケティングと戦略的に結合させることにより,はじめて成果に正の影響を及ぼす可能性を明らかにした。

Report

(6 results)
  • 2018 Annual Research Report   Final Research Report ( PDF )
  • 2017 Annual Research Report
  • 2016 Annual Research Report
  • 2015 Annual Research Report
  • 2014 Annual Research Report
  • Research Products

    (24 results)

All 2018 2017 2016 2015 2014 Other

All Int'l Joint Research (4 results) Journal Article (10 results) (of which Int'l Joint Research: 2 results,  Peer Reviewed: 5 results,  Open Access: 4 results,  Acknowledgement Compliant: 1 results) Presentation (10 results) (of which Int'l Joint Research: 4 results)

  • [Int'l Joint Research] the Aalto University Business School(フィンランド)

    • Related Report
      2018 Annual Research Report
  • [Int'l Joint Research] the Aalto University Business School(Finland)

    • Related Report
      2017 Annual Research Report
  • [Int'l Joint Research] the Aalto University Business School(Finland)

    • Related Report
      2016 Annual Research Report
  • [Int'l Joint Research] Helsinki/Aalto University/School of Business(Finland)

    • Related Report
      2015 Annual Research Report
  • [Journal Article] Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance2018

    • Author(s)
      Morimura Fumikazu, Sakagawa Yuji
    • Journal Title

      Journal of Retailing and Consumer Services

      Volume: 45 Pages: 81-91

    • DOI

      10.1016/j.jretconser.2018.08.009

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed
  • [Journal Article] THE IMPACT OF MARKET ORIENTATION AND SUPPLY CHAIN ORIENTATION ON BUSINESS PERFORMANCE IN JAPANESE RETAILINGa2018

    • Author(s)
      Sakagawa Yuji、Hokkaido University, Japan、Kajalo Sami、Morimura Fumikazu
    • Journal Title

      Global Fashion Management Conference

      Volume: 2018 Pages: 1483-1486

    • DOI

      10.15444/gmc2018.12.07.02

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed
  • [Journal Article] THE IMPACT OF MARKET ORIENTATION AND SUPPLY CHAIN ORIENTATION ON BUSINESS PERFORMANCE IN JAPANESE RETAILING2018

    • Author(s)
      Yuji Sakagawa, Sami Kajalo, Fumikazu Morimura
    • Journal Title

      Proceedings of 2018 Global Marketing Conference at Tokyo

      Volume: 1

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] 日米欧企業におけるオープン・イノベーション活動の比較研究2017

    • Author(s)
      米山茂美,渡部俊也,山内勇 真鍋誠司,岩田智
    • Journal Title

      経済論集

      Volume: 54 Pages: 35-52

    • NAID

      120006324428

    • Related Report
      2017 Annual Research Report
  • [Journal Article] 小売業における市場志向の先行条件と結果に関する考察ーチェーンストアの戦略志向と組織構造に焦点を当ててー2016

    • Author(s)
      坂川裕司
    • Journal Title

      流通研究

      Volume: 18 Pages: 53-76

    • NAID

      130005679764

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] The effects of organizational structure on market orientation and innovation orientation in retailing2016

    • Author(s)
      Yuji Sakagawa and Sami Kajalo
    • Journal Title

      2016 Global Marketing Conference at Hong Kong Proceedings

      Volume: - Pages: 215-219

    • DOI

      10.15444/gmc2016.02.08.04

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] セミナー:北海道コワーキング・パーティ2014-創業につながるコワーキング 概要報告-2015

    • Author(s)
      宇田忠司・阿部智和・平本健太
    • Journal Title

      地域経済経営ネットワーク研究センター年報

      Volume: 4 Pages: 41-49

    • NAID

      120005582090

    • Related Report
      2014 Annual Research Report
    • Open Access
  • [Journal Article] コワーキングスペースの実態調査:2014年調査の概要報告2015

    • Author(s)
      宇田忠司・阿部智和・平本健太
    • Journal Title

      地域経済経営ネットワーク研究センター年報

      Volume: 4 Pages: 89-113

    • Related Report
      2014 Annual Research Report
    • Open Access
  • [Journal Article] 2014年度北海道大学地域経済経営ネットワーク研究センターシンポジウム 北海道における新時代の「ものづくり」 IT×農業の試み2015

    • Author(s)
      平本健太
    • Journal Title

      開発こうほう

      Volume: 1 Pages: 41-45

    • Related Report
      2014 Annual Research Report
  • [Journal Article] コワーキングというワークスタイル-協働による価値の共創2015

    • Author(s)
      平本健太
    • Journal Title

      せいさんせい(北海道生産性本部)

      Volume: 1 Pages: 4-4

    • Related Report
      2014 Annual Research Report
  • [Presentation] THE IMPACT OF MARKET ORIENTATION AND SUPPLY CHAIN ORIENTATION ON BUSINESS PERFORMANCE IN JAPANESE RETAILING2018

    • Author(s)
      Yuji Sakagawa; Sami Kajalo; Fumikazu Morimura
    • Organizer
      the 2018 JSMD-GAMMA Joint Symposium at the Global Marketing Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Role of Customer Orientation in Retail Marketing2018

    • Author(s)
      Yuji Sakagawa,Fumikazu Morimura, Sami Kajalo
    • Organizer
      ANZMAC 2018 Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] THE IMPACT OF MARKET ORIENTATION AND SUPPLY CHAIN ORIENTATION ON BUSINESS PERFORMANCE IN JAPANESE RETAILING2018

    • Author(s)
      Yuji Sakagawa, Sami Kajalo, Fumikazu Morimura
    • Organizer
      2018 Global Marketing Conference
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] IT投資と在庫リーンネスの交互作用が企業業績に及ぼす影響2017

    • Author(s)
      鎌田直矢
    • Organizer
      日本経営システム学会
    • Related Report
      2017 Annual Research Report
  • [Presentation] THE EFFECTS OF ORGANIZATIONAL STRUCTURE ON MARKET ORIENTATION AND INNOVATION ORIENTATION IN RETAILING2016

    • Author(s)
      Yuji Sakagawa, Kajalo Sami.
    • Organizer
      2016 Global Marketing Conference
    • Place of Presentation
      Hong Kong
    • Year and Date
      2016-06-21
    • Related Report
      2016 Annual Research Report 2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 在庫リーンネスと企業パフォーマンスの関係-製造業者と小売業者を対象としたパネルデータ分析-2016

    • Author(s)
      鎌田直矢, 坂川裕司
    • Organizer
      日本商業学会
    • Place of Presentation
      千葉商科大学
    • Year and Date
      2016-06-03
    • Related Report
      2016 Annual Research Report
  • [Presentation] 在庫リーンネスと企業パフォーマンスの関係 ―製造業者と小売業者を対象としたパネルデータ分析―2016

    • Author(s)
      鎌田直矢・坂川裕司
    • Organizer
      日本商業学会全国研究大会
    • Place of Presentation
      千葉商科大学(市川市)
    • Year and Date
      2016-06-03
    • Related Report
      2015 Annual Research Report
  • [Presentation] 供給業者との関係が市場志向と成果の関係に及ぼす影響-小売企業に関する調査データを用いて-2015

    • Author(s)
      坂川裕司
    • Organizer
      日本商業学会全国研究大会
    • Place of Presentation
      香川大学(高松市)
    • Year and Date
      2015-05-29
    • Related Report
      2015 Annual Research Report
  • [Presentation] 戦略志向別にみた市場志向に対する組織構造の影響力2014

    • Author(s)
      坂川裕司
    • Organizer
      日本商業学会
    • Place of Presentation
      和歌山大学
    • Year and Date
      2014-12-21
    • Related Report
      2014 Annual Research Report
  • [Presentation] あ市場志向のMDに関する実証研究市場志向のMDに関する実証研究2014

    • Author(s)
      坂川裕司
    • Organizer
      日本商業学会
    • Place of Presentation
      一橋大学
    • Year and Date
      2014-05-31 – 2014-06-01
    • Related Report
      2014 Annual Research Report

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Published: 2014-04-04   Modified: 2020-03-30  

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