Development of Business Micro-ethnographic Method to Identify the Meaningfulness of Products and Services
| Project/Area Number |
26330228
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Human interface and interaction
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| Research Institution | The Open University of Japan |
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Principal Investigator |
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| Research Collaborator |
Hashizume Ayako 首都大学東京, システムデザイン学部, 助教 (70634327)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2015: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Keywords | ユーザエクスペリエンス / 評価手法 / ERM / 使いやすさ / UX / エスノグラフィ / UXグラフ / 満足感 / エピソード / Webツール / UXカーブ / 変曲点 / ライフイベント / 満足度 / 意味性 |
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| Outline of Final Research Achievements |
It is necessary to confirm and emphasize the meaningfulness of products and services for improving the quality of life and job of the user (or consumer). Hence, a new method was developed for conducting the research to clarify the meaningfulness. The method was first called as "Business Micro-ethnography" but later, it was renamed as the Experience Recollection Method because the method is focusing on the experience of users. In this method, users were asked about the episodes that occured from the beginning of the use till the present time. They are also asked to rate the experience value (or the degree of satisfaction) from +10 to -10 of each episode. This method faciliated to grasp the real user experience effectively and efficiently.
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Report
(4 results)
Research Products
(20 results)
