| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2015: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
It is necessary to confirm and emphasize the meaningfulness of products and services for improving the quality of life and job of the user (or consumer). Hence, a new method was developed for conducting the research to clarify the meaningfulness. The method was first called as "Business Micro-ethnography" but later, it was renamed as the Experience Recollection Method because the method is focusing on the experience of users. In this method, users were asked about the episodes that occured from the beginning of the use till the present time. They are also asked to rate the experience value (or the degree of satisfaction) from +10 to -10 of each episode. This method faciliated to grasp the real user experience effectively and efficiently.
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