| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
This study investigated how customer involvement in product customization processes could help firms better meet customer needs and improve productivity. This study developed a new research framework, based on after-sales services, that successfully addresses a range of managerial issues for manufacturers. Two studies that have used this proposed framework have been published: one on offering product customization opportunities to consumers, and the other on the influence of consumer behavior on supply chain performance. Insights from this research have critical business implications for Japanese manufacturers who are losing economic momentum in global markets, especially regarding their product designs and brand management.
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