| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Outline of Final Research Achievements |
Politics and Elections are a profoundly gendered terrain where women and men face different opportunities and challenges. This research analyzed the critical role played by gender in the campaign strategies used by Park Geun-hye and her male opponent, Moon Jae-in during the presidential election, and how Park's presidency influenced women's representation in the national legislature during her presidency.
Both Park and Moon mobilized widely accepted gender norms as core campaign strategies to expand their support bases, while striving to prove themselves qualified for the highly masculinized national leadership position. Park's gendered messages as a woman president being a symbol of new democracy and the one and only woman destined to govern helped establish her not only as a qualified and competent candidate but also one likeable and sympathetic. However, her presidential leadership did not lead to the breakthrough in women's representation, nor did it feminize the top leadership.
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