| Budget Amount *help |
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
In excellent tourism destination, there are two major regional initiatives: "strategy driven" or "governance led". The effectiveness of this initiative is determined by two variables. First is the height of pressure to integrate regional identity within the region. Secondly, the potential capacity of regional resources to be diverted to tourism resources.
In this study, we conducted an empirical study to evaluate the effectiveness of regional strategy and regional governance using these two variables. As a result, the Place Branding method for creating tourism service innovation is organized into three substitution plans.
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