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The Change of Tourists Motivation by e-MOW

Research Project

Project/Area Number 26360086
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Tourism Studies
Research InstitutionDoshisha Women's College of Liberal Arts

Principal Investigator

Masakazu Otsu  同志社女子大学, 現代社会学部, 教授 (20243371)

Co-Investigator(Kenkyū-buntansha) 王 怡人  琉球大学, 観光産業科学部, 教授 (20290538)
Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Keywords観光行動 / ネットくちコミ / SNS / 観光満足 / 国際観光 / 観光満足度 / 目的地選択 / くちコミ / ネット・くちコミでの観光情報 / 台湾
Outline of Final Research Achievements

We researched how tourists use the electronic word of mouth (e-WOM) in tourism. We focused on Japanese tourists in Taiwan and Taiwanese tourists in Japan.
The findings from the data analysis are very interesting. The pattern of information usage is depend on the type of tour they chose. And We also found the corelation between the usage of SNS and the satisfaction of the trip. The tourist who use the information from SNS on the spot is more satisfied with the trip than non-user. Whether they posted e-WOM on SNS didn't change the satisfaction, on the other hand, the response from other people to their e-WOM increase the satisfaction. Our research suggests that e-WOM is very powerful to attract tourist and to increase ther satisfaction of tourism.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (6 results)

All 2017 2016 2014 Other

All Int'l Joint Research (1 results) Journal Article (5 results) (of which Peer Reviewed: 3 results,  Open Access: 4 results,  Acknowledgement Compliant: 5 results)

  • [Int'l Joint Research] 輔仁大学(台湾)

    • Related Report
      2015 Research-status Report
  • [Journal Article] アウトバウンド観光行動に対するネットくちコミの影響―日本人の台湾観光におけるネットくちコミ利用の現状―2017

    • Author(s)
      大津正和・王怡人
    • Journal Title

      総合文化研究所紀要

      Volume: 34

    • NAID

      120006847980

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] インバウンド観光行動に対するネットくちコミの影響―台湾からの訪日観光者におけるネットくちコミ利用の現状―2016

    • Author(s)
      大津正和・王怡人
    • Journal Title

      総合文化研究所紀要

      Volume: 33 Pages: 50-62

    • NAID

      120005903094

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] インバウンド観光推進のための情報提供の課題―台湾人旅行者の情報収集活動の実態から―2016

    • Author(s)
      王怡人・大津正和
    • Journal Title

      季刊 ビジネス・インサイト

      Volume: 24-2 Pages: 7-11

    • Related Report
      2016 Annual Research Report
    • Open Access / Acknowledgement Compliant
  • [Journal Article] インバウンド観光行動に対するネットくちコミの影響 ―台湾からの訪日観光者におけるネットくちコミ利用の現状―2016

    • Author(s)
      大津正和 王怡人
    • Journal Title

      同志社女子大学 総合文化研究所紀要

      Volume: 33

    • NAID

      120005903094

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] 地域振興:集客力と商業機能の向上―台湾の商圏再生のケースを通じて―2014

    • Author(s)
      王怡人
    • Journal Title

      流通科学大学論集―流通・経営編

      Volume: 27 Pages: 17-34

    • NAID

      40020362198

    • Related Report
      2014 Research-status Report
    • Open Access / Acknowledgement Compliant

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Published: 2014-04-04   Modified: 2022-02-28  

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