An empirical study on a typology of repeat visitors
| Project/Area Number |
26360089
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Tourism Studies
|
|---|
| Research Institution | Kyushu Sangyo University |
|---|
Principal Investigator |
Okata Yuko 九州産業大学, 商学部, 准教授 (30390313)
|
|---|
| Project Period (FY) |
2014-04-01 – 2017-03-31
|
| Project Status |
Completed (Fiscal Year 2016)
|
| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2016: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
|
|---|
| Keywords | リピーター / 観光地 / マーケティング / 観光行動 / 旅行動機 / 旅行者行動 / 観光心理 / 観光マーケティング / 旅行者心理 / 観光地マーケティング |
|---|
| Outline of Final Research Achievements |
This study reports on an empirical study of the psychological and behavioral characteristics of repeat visitors to a certain travel destination. Three motivational factors driving repeat visit behavior are identified: Emotion, Function, and Change and Compensation. Based on motivational differences, repeat visitors are typologized into four groups: Fan, Habit, Regret, and Low-involvement. Especially, Fan type repeat visitors shows unique travel characteristics. Implications of the study for destination marketing are also discussed.
|
Report
(4 results)
Research Products
(1 results)
