| Project/Area Number |
26360091
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Kyorin University (2016-2017)
Nagasaki University of Foreign Studies (2014-2015) |
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Principal Investigator |
YASUE Eriko 杏林大学, 外国語学部, 准教授 (00635617)
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| Co-Investigator(Kenkyū-buntansha) |
村上 和夫 立教大学, 観光学部, 教授 (10157745)
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| Project Period (FY) |
2014-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2016: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2015: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2014: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Keywords | 訪日観光 / 「日本化」 / ショッピングモール / 訪日観光客 / 訪日観光者 / 宿泊施設 / 革新 / 訪日外国人 / 日本化 / Japanization / cultural globalization / inbound tourism / Japan |
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| Outline of Final Research Achievements |
The aim of the study is to explore the potential of the notion of “Japanization” as one of the global cultural phenomena through consumption to examine the transformation of tourism spaces as well tourists in the context of contemporary Japanese tourism. “Japanization” has become more important in light of the ongoing globalization of tourism and culture. However, existing research has not paid sufficient attention to international tourists’ expectations, desires, and imagination and its relationship with “Japanization.” By looking at consumer experiences and practices in shopping malls in Asia, our research reveals that the shopping mall has been a crucial artifact that prompts local people to familiarize “Japanese culture” and/or “Japanese everyday life.” Furthermore, the study indicates implementations of marketing and branding activities in Japan targeting inbound tourists can promote the transformation of tourist spaces materially and culturally in contemporary Japan.
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