| Budget Amount *help |
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2014: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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| Outline of Final Research Achievements |
The research reported here attempts to clarify how traditional skills are transmitted and contemporary elements are incorporated in contemporary handicrafts. It examines the case of dyed and printed cloths for goddess rituals produced in Gujarat State in India, using field research from an ethnological perspective to gather data on the production and sale of these textiles. This research reveals clear differences in production and marketing strategies. Producers catering to local markets discard traditional techniques and aim at less labor-intensive, high-volume production of products with consistent quality. They are continuously making improvements, making extensive use of the new dyes and pigments constantly being developed. In contrast, those who target tourists draw upon outsiders’ dyeing techniques, assert their traditional nature, and incorporate them as their own techniques, choosing the production techniques to use in strategic response to their customers’ price preferences.
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