Investigating the Use of Strategy and Developing Research Methods for Business Presentation of Higher Levels of CEFR
| Project/Area Number |
26370743
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Foreign language education
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| Research Institution | Hosei University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
内田 諭 九州大学, 言語文化研究院, 准教授 (20589254)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2016: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Keywords | 英語プレゼンテーション / コミュニケーション方略 / コーパス分析 / ビジネスリーダー / 質問紙作成 / CEFR / 国際ビジネス / ビジネスプレゼンテーション / コミュニケーション・ストラテジー / 英語ビジネス / インタビュー調査 / コーパス |
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| Outline of Final Research Achievements |
This research investigates communication strategy (CS) usage for business presentations. Accordingly, the focus is on how valid information about perception of strategy use during business presentations can be gathered systematically. The study attempted to develop a questionnaire for statistical analysis, named the Business Presentation Strategy Inventory (BPSI). The research project consisted of three stages: intensive interviews with business experts, an open-ended questionnaire study to identify their general perception of strategy for presentations (n = 200); and a final factor analysis to obtain a stable self-reported instrument (n = 240). The BPSI includes seven categories of communication strategies for business presentations.
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Report
(4 results)
Research Products
(30 results)
