| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2015: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
By theoretically and empirically examining the critical roles of self-control for consumers’ efficient decision making, this project develops an empirically relevant consumer theory.
It contributes to the literature firstly by developing a consumer model with costly self-control due to limited willpower, and secondly by empirically detecting significant associations between self-harming behaviors (e.g., smoking, excess debts, overeating and other unhealthy behaviors) and self-control trait, measured by the degree of being present-oriented in decision making. The contributions are published as six refereed articles, one single-authored book, and two co-authored books, all of which are written in English.
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