A research for sustainable service value co-creation model

• Project/Area Number: 26380459
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Japan Advanced Institute of Science and Technology
• Principal Investigator: Shirahada Kunio 北陸先端科学技術大学院大学, 先端科学技術研究科, 准教授 (60550225)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Project Status: Completed (Fiscal Year 2016)
• Budget Amount: ¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000); Fiscal Year 2016: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000); Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000); Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
• Keywords: 価値共創 / 持続可能性 / サービス設計 / 地域コミュニティ / 環境教育 / ツーリズム

Outline of Final Research Achievements

The central topic of research is how to incorporate natural resources into service activities and realize sustainable economic activities. We created a framework to collaborate on value among the three agents; providers of services, recipients, and spokespersons for natural resources. Based on the framework called tripartite value co-creation, this research developed sustainable service design methodology. We conducted social experiments in Satoyama in Ishikawa Prefecture and local companies. As a result, we found that the methodology enhances participants' thought space and promotes behavioral change. In addition, this research also consider about the self-service technology toward effective services and the role of the local community, not only research in Ishikawa Prefecture, but also cases in Thailand and Bangladesh, thereby discussing the system of sustainable service.

Research Products

• [Journal Article] Toward effective multi-sector partnership: A case of municipal solid waste management service provision in Bangkok, Thailand (2016)
  • Author(s): Pitchayanin Sukolthaman, Kunio Shirahada, and Alice Sharp
  • Journal Title: Kasetsart Journal of Social Sciences Volume: 38(3)
  • Peer Reviewed / Int'l Joint Research
• [Journal Article] Knowledge Co-Creation and Co-Created Value in the Service for the Elderly (2016)
  • Author(s): Bach Quang, Ho. and Kunio Shirahada
  • Journal Title: International Journal of Knowledge and Systems Science Volume: 7(2) Pages: 29-40
  • Peer Reviewed
• [Journal Article] echnological challenges for effective development towards sustainable waste management in developing countries: Case study of Bangkok, Thailand (2015)
  • Author(s): Pitchayanin Sukholthaman and Kunio Shirahada
  • Journal Title: Technology in Society Volume: 43 Pages: 231-239
  • DOI: 10.1016/j.techsoc.2015.05.003
  • Peer Reviewed
• [Journal Article] Sustainable Environmental Service Knowledge Management: A Case of Bangkok MSW Management (2015)
  • Author(s): Pitchayanin Sukholthaman and Kunio Shirahada
  • Journal Title: International Journal of Knowledge and Systems Science Volume: 6(4) Issue: 4 Pages: 36-51
  • DOI: 10.4018/ijkss.2015100104
  • Peer Reviewed
• [Journal Article] Development of Technology and Service Thinking for Technical Personnel: Action Research at a Japanese Monitor Maker (2015)
  • Author(s): Kunio Shirahada, H.M. Belal, and Naoki Takahashi
  • Journal Title: Technology in Society Volume: 43 Pages: 191-198
  • DOI: 10.1016/j.techsoc.2015.05.005
  • Peer Reviewed / Acknowledgement Compliant
• [Journal Article] Proposition for Strategic 6ps and the Service business model for Corporate Sustainability (2015)
  • Author(s): Sugiyama D., Shirahada K., and Kosaka M.
  • Journal Title: International Journal of Knowledge and Systems Science Volume: 6
  • Peer Reviewed
• [Journal Article] Infrastructure Innovation to Attain Service Value Sustainability: Viewpoint of Resource Management (2014)
  • Author(s): H.M. Belal, Kunio Shirahada, and Michitaka Kosaka,
  • Journal Title: International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) Volume: 5 Pages: 19-35
  • Peer Reviewed
• [Presentation] Servitization Education for Technical Personnel: Concept and Its Effect on R&D Output (2017)
  • Author(s): Kunio Shirahada and Naoki Takahashi
  • Organizer: PICMET17
  • Place of Presentation: Portland Oregon, USA
  • Year and Date: 2017-07-10
  • Int'l Joint Research
• [Presentation] Conceptual framework for implementing virtual and value co-creation service roadmapping for Thailand R&D firm (2016)
  • Author(s): Pornprom Ateetanan, Kunio Shirahada, Sasiporn Usanavasin, Thepchai Supnithi, and Wantanee Phantachat
  • Organizer: IRSSM
  • Place of Presentation: Thailand, Mahidol University
  • Year and Date: 2016-08-05
  • Int'l Joint Research
• [Presentation] Online Public Services Access and the Elderly: Assessing Determinants of Behaviour in the UK and Japan (2016)
  • Author(s): Bach Ho., Kunio Shirahada., and Alan Wilson
  • Organizer: SERVSIG Conference
  • Place of Presentation: Maastricht, The Netherlands
  • Year and Date: 2016-06-19
  • Int'l Joint Research
• [Presentation] 三者間の関係性深化を促進するサービス・エートスの浸透プロセスに関する分析 (2016)
  • Author(s): 伊藤優・白肌邦生
  • Organizer: 第４回サービス学会国内大会
  • Place of Presentation: 神戸大学（兵庫県神戸市）
  • Year and Date: 2016-03-29
• [Presentation] Research for Service Sustainability: Japanese service ethos (2015)
  • Author(s): Kunio Shirahada, Daisuke Sugiyama, Kotaro Nakamura, and Raymond Fisk
  • Organizer: QUIS14
  • Place of Presentation: Shanghai, China
  • Year and Date: 2015-07-21
  • Int'l Joint Research
• [Presentation] Service system resilience for sustainable value co-creation (2015)
  • Author(s): Kunio Shirahada and Raymond Fisk
  • Organizer: Frontiers in Service Conference
  • Place of Presentation: San Jose, USA
  • Year and Date: 2015-07-11
  • Int'l Joint Research
• [Presentation] 持続可能なサービスシステムを促進するコミュニケーションとサービス深化プロセスの分析 (2015)
  • Author(s): 伊藤優・白肌邦生
  • Organizer: 第５回知識共創フォーラム
  • Place of Presentation: 金沢勤労者プラザ，石川県金沢市
  • Year and Date: 2015-03-07
• [Presentation] Proposition for an Enhanced Service Business Model by Developing Service Communities (2014)
  • Author(s): Daisuke Sugiyama, Kunio Shirahada, and Michitaka Kosaka
  • Organizer: PICMET’14(Portland International Center for Management of Engineering and Technology)
  • Place of Presentation: ANA Crowne Plaza Hotel, Kanazawa, Ishikawa, Japan
  • Year and Date: 2014-07-30
• [Presentation] Approach for Organizational Service Climate Creation: Action Research in a Japanese Monitor Maker (2014)
  • Author(s): Belal H.M., Takahiro Yoneda, Naoki Takahashi, Naoaki Hirata, Kenichi Amemiya, Masato Yamamoto, Yasushi Ikeda, and Kunio Shirahada
  • Organizer: PICMET’14(Portland International Center for Management of Engineering and Technology)
  • Place of Presentation: ANA Crowne Plaza Hotel, Kanazawa, Ishikawa, Japan
  • Year and Date: 2014-07-29
• [Presentation] Eco-Value Co-Creation Towards a Sustainable Tire Scrap Recovery Network: Case of Bridgestone Thailand (2014)
  • Author(s): Pitchayanin Sukholthaman and Kunio Shirahada
  • Organizer: PICMET’14(Portland International Center for Management of Engineering and Technology)
  • Place of Presentation: ANA Crowne Plaza Hotel, Kanazawa, Ishikawa, Japan
  • Year and Date: 2014-07-29
• [Presentation] A value co-creation model for sustainable municipal solid waste management (2014)
  • Author(s): P. Sukholthaman, K.Shirahada and R. Fisk,
  • Organizer: The 8th AMASERVSIG Conference (American Marketing Association Servsig 2014)
  • Place of Presentation: Thessaloniki, Greece
  • Year and Date: 2014-06-14
• [Presentation] Sustainable Value Co-Creation: A SATOYAMA Case in Japan (2014)
  • Author(s): K. Shirahada, Q.B. Ho and R. Fisk,
  • Organizer: The 8th AMASERVSIG Conference (American Marketing Association Servsig 2014)
  • Place of Presentation: Thessaloniki, Greece
  • Year and Date: 2014-06-14