| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2017: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Outline of Final Research Achievements |
In this project, the researcher investigated how "anthropomorphized corporations" managed the critical situations by utilizing historical and transcultural analyses. Many Japanese corporations were accused because of irresponsible responses to growing public criticisms when their wrongdoings were exposed, and their corporate reputations were severely damaged. We also witnessed some cases where the scopes of public criticisms were beyond national boarders in globalizing corporate activities. Although many corporations took crisis management strategies to defend corporate images upon the disclosures of wrongdoings, the researcher revealed that these corporations repeated the similar types of incidents in the past. Furthermore, they did not "behave and speak" as responsible corporate citizens. In this project, the researcher investigated how the behaviors and speeches of corporations influence the crises by developing the concept of "anthropomorphized corporations."
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