Empirical study of retention effect of approval and productivity improvement effect in tertiary industry

• Project/Area Number: 26380544
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Doshisha University
• Principal Investigator: Ohta Hajime 同志社大学, 政策学部, 教授 (30223837)
• Project Period (FY): 2014-04-01 – 2019-03-31
• Project Status: Completed (Fiscal Year 2018)
• Budget Amount: ¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000); Fiscal Year 2018: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000); Fiscal Year 2017: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000); Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000); Fiscal Year 2015: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000); Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
• Keywords: 承認欲求 / 承認 / モチベーション / 帰属意識 / リテンション / 表彰 / サンクスカード

Outline of Final Research Achievements

Recently, it has become difficult to recruit employees in commerce and service industries. In addition, the number of employees hired by a company has been increasing in a short period of time. It has become clear that approval for employees is effective to curb such turnover.
On the other hand, it has also been found that approval can increase employee stress and conversely increase turnover. The negative effect of approval is a phenomenon that is particularly noticeable in young people, and this tendency has become stronger in recent years.

Academic Significance and Societal Importance of the Research Achievements

承認のリテンション効果については、これまでほとんど研究がなされてこなかった。そのため、本研究の成果は学術的のみならず実務においても注目されている。また承認がリテンションにおいて逆にマイナスの効果を及ぼす可能性があることについては、マスコミや実務界から大きな関心を寄せられている。そして弊害が少なく、かつ効果的な承認の方法について検討しはじめる段階に入っている。
したがって社会的な意義はきわめて大きいといえる。