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Experimental Research on Vertical Relationship and Framing in Marketing Channels

Research Project

Project/Area Number 26380574
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionChuo University

Principal Investigator

Kubo Tomokazu  中央大学, 商学部, 准教授 (40376843)

Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Keywords取引費用 / 流通チャネル / 制御焦点 / マーケティングチャネル / フレーミング / ガバナンス / 実験アプローチ / 垂直的取引関係
Outline of Final Research Achievements

Large retailers use strategic alliances with suppliers in order to obtain customized distribution services from the suppliers. Forming strategic alliances with large retailers requires suppliers to make relationship-specific investments in the retailers. Transaction cost analysis suggests that the investments create a potential of hold up and discourage suppliers from forming the alliance. This study considers that regulatory focus of suppliers is a determinant of forming strategic alliance. It hypothesizes that promotion-focused suppliers are likely to accept an uncertain alliance with larger retailers even if it requires them to make relationship-specific investments. On the other hand, it is suggested that prevention-focused suppliers are unlikely to accept the same offer under the same conditions.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (18 results)

All 2017 2016 2015 Other

All Int'l Joint Research (1 results) Journal Article (3 results) (of which Int'l Joint Research: 3 results,  Peer Reviewed: 3 results,  Acknowledgement Compliant: 3 results) Presentation (12 results) (of which Int'l Joint Research: 5 results,  Invited: 1 results) Book (1 results) Remarks (1 results)

  • [Int'l Joint Research] New York University(米国)

    • Related Report
      2016 Annual Research Report
  • [Journal Article] What Determines Firms' Intention to Postpone Product Differentiation?2017

    • Author(s)
      Akinori Ono and Tomokazu Kubo
    • Journal Title

      Journal of Marketing Channels

      Volume: 印刷中

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Effects of New Product Pre-release on Consumers' Intention to Purchase2017

    • Author(s)
      Fujimura, Marie, Takumi Iiyama, YuXiang Liang, Takuya Numazaki, Katsuto Yamaguchi, Sho Yoshida, Tomohiro Yoshimura, & Tomokazu Kubo
    • Journal Title

      Journal of Transformation of Human Behavior under the Influence of the Infosocionomics Society

      Volume: 2 Pages: 25-30

    • NAID

      40021471772

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] An Examination of Framing in Strategic Alliance Negotiation between Retailers and Suppliers2016

    • Author(s)
      Tomokazu Kubo
    • Journal Title

      2016 Global Marketing Conference Proceedings

      Volume: 2016 Pages: 1141-1145

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Presentation] Effects of New Product Pre-release on Consumers' Intention to Purchase2017

    • Author(s)
      Fujimura, Marie, Takumi Iiyama, YuXiang Liang, Takuya Numazaki, Katsuto Yamaguchi, Sho Yoshida, Tomohiro Yoshimura, & Tomokazu Kubo
    • Organizer
      4th International Workshop Transformation of Human Behavior under the Influence of Infosocionomics Society
    • Place of Presentation
      University of Hawaii at Manoa
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] An Examination of Framing in Strategic Alliance Negotiations between Retailers and Suppliers2016

    • Author(s)
      Kubo, Tomokazu
    • Organizer
      2016 Global Marketing Conference
    • Place of Presentation
      Hong Kong
    • Year and Date
      2016-07-21
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] 小売の輪はどのように回転したのか?-小売業態イノベーシ ョンのマルチレベル分析-2016

    • Author(s)
      久保知一
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      大阪市立大学文化交流センター
    • Year and Date
      2016-04-16
    • Related Report
      2015 Research-status Report
  • [Presentation] Developmental Paths of Retail Formats in Japan2016

    • Author(s)
      Tomokazu Kubo
    • Organizer
      企業研究所(中央大学)公開研究会
    • Place of Presentation
      中央大学
    • Related Report
      2016 Annual Research Report
  • [Presentation] 小売の輪はどのように回転したのか?-小売業態イノベーションのマルチレベル分析-2016

    • Author(s)
      久保知一
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      大阪市立大学文化交流センター
    • Related Report
      2016 Annual Research Report
    • Invited
  • [Presentation] チャネル交渉と制御焦点2016

    • Author(s)
      久保知一
    • Organizer
      国際戦略経営研究学会 戦略経営・理論・実践研究会
    • Place of Presentation
      中央大学
    • Related Report
      2016 Annual Research Report 2015 Research-status Report
  • [Presentation] 小売の輪はどのように回転したのか?-小売業態イノベーションのマルチレベル分析-2016

    • Author(s)
      久保知一
    • Organizer
      企業研究所(中央大学)公開研究会
    • Place of Presentation
      中央大学
    • Related Report
      2016 Annual Research Report
  • [Presentation] An Examination of Framing in Strategic Alliance Negotiations between Retailers and Suppliers2016

    • Author(s)
      Tomokazu Kubo
    • Organizer
      2016 Global Marketing Conference
    • Place of Presentation
      Hong Kong
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 卸売業者と小売業者の戦略提携の形成におけるモチベーションの効果2016

    • Author(s)
      久保知一
    • Organizer
      日本卸売学会全国大会
    • Place of Presentation
      東洋大学
    • Related Report
      2016 Annual Research Report
  • [Presentation] Entry and Evolution of Retail Formats in Japan2015

    • Author(s)
      Kubo, Tomokazu
    • Organizer
      2015 International Conference of Asian Marketing Associations (ICAMA)
    • Place of Presentation
      Waseda University, Tokyo, Japan
    • Year and Date
      2015-11-01
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] 小売の輪はどのように回転したのか?-小売業態イノベーシ ョンのマルチレベル分析-2015

    • Author(s)
      久保知一
    • Organizer
      日本商業学会関東部会
    • Place of Presentation
      慶應義塾大学
    • Year and Date
      2015-09-19
    • Related Report
      2015 Research-status Report
  • [Presentation] Developmental Paths of Retail Formats in Japan2015

    • Author(s)
      Kubo, Tomokazu
    • Organizer
      37th ISMS Marketing Science Conference (INFORMS Society for Marketing Science)
    • Place of Presentation
      Johns Hopkins University, Baltimore, USA
    • Year and Date
      2015-06-18
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Book] Marketing in Transition: Scarcity, Globalism, & Sustainability, Colin L. Campbell (ed.)2015

    • Author(s)
      Tomokazu Kubo
    • Publisher
      Springer
    • Related Report
      2015 Research-status Report
  • [Remarks] 久保知一研究室

    • URL

      https://sites.google.com/site/tomokazukubochuo/home

    • Related Report
      2015 Research-status Report

URL: 

Published: 2014-04-04   Modified: 2022-02-16  

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